If you’re a pilot, you know and trust Sporty’s Pilot Shop. The company leads the market in pilot sporting goods—everything from headsets to GPS devices—as well as in aviation education.
We partnered with Sporty’s to build Takeoff—a multimedia app that delivers the latest aviation trends, news and education on iPhones and iPads.
Pilots need to keep their skills up-to-date, but sometimes they only have a few minutes to take in new information. Takeoff meets this need by delivering relevant, bite-sized content in a variety of formats, including video tips, podcasts, articles, quizzes, photos and more.
The app’s design makes consuming content incredibly easy. It’s simple and intuitive to browse and launch any content format within the app. And to make the most of each user’s time, we built audience segmentation into the app, so the content shown matches each pilot’s skill level and areas of interest.
All this simplicity is made possible by a sophisticated backend. It manages everything from subscription payments to serving up third-party content and even a full content management system (CMS) for Sporty’s original content.
Fun and informative articles and interactive quizzes
Engaging video tips for pilots of all levels
Access premium content through in-app subscriptions
Customizable notifications settings to alert you when new content is available
Sporty’s approached us with a big idea for a pilot education app, but we worked together to explore several different iterations of the app. We looked at everything from a video-based learning platform to gamification with badges and incentives. Ultimately, we landed on a multimedia platform after researching similar products in other markets and gathering aviation industry feedback.
After the app launch, we continued to work with Sporty’s to monitor app performance and how people are using it. This includes routine maintenance, new or improved features, and proactively fixing any behind-the-scenes issues.
"They’re more than just developers. The Atomic Robot team has ideas and recommendations throughout the entire process—from big picture idea to ongoing maintenance."
VP, Sporty's Academy
The app clearly fills a need for its niche audience: active pilots.
Unlike Sporty’s other apps, Takeoff generates revenue with a subscription based in-app purchase—either month-to-month or annually—to access exclusive content.
Push notifications alert users to new content and drive app engagement.