Kroger needed an innovative partner to build and launch a health-based app that helps customers make healthier choices.
- Platforms
- iOS, Android
- Contributions
- Development, Design, Strategy
- Client
- Kroger
Guiding a healthier lifestyle
Kroger needed an innovative partner to build and launch a health-based app that helps customers make healthier choices.
Kroger, the largest supermarket chain in the U.S., has implemented initiatives to make shopping for healthy foods easier. As part of these efforts, they wanted to build an app that combines nutrition and data science to help consumers make informed decisions.
OptUP analyzes the food label, including the ingredients, to calculate a product’s nutrition rating
No tedious logging of food required to generate recommendations
OptUP makes it easy to check the nutrition information and health recommendations based on purchasing history. Customers can also track their nutritional progress through the app.
The app that Atomic Robot developed was so successful that it is now included in the main Kroger grocery app.
